Selected Visual Work

Brand identity, illustration, and print — crafted to last.

Full brand systems for service businesses and nonprofits, hand-drawn and digital illustration, book covers, editorial layout, and production-ready print across every format. Craft across channels and clients, grounded in real production knowledge.

01

Brand Identity

Logo and identity systems built to hold up across every application.

JpalmDesign personal brand identity suite
Brand Identity · Capstone

Personal Brand Identity

A complete self-directed identity system — logo, palette, type, business card, letterhead, and resume — built as my SNHU Graphic Design capstone and unified by consistent color and typographic discipline.

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Schoodic Point Society logo shown in four colorways
Logo · Brand Identity · Nonprofit

Schoodic Point Society

A research-led, hand-drawn logo for a planned-giving program inside Acadia National Park — from a single sharp question to an adopted, printed vector mark.

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Animal Kids Camp logo
Logo Redesign · Kids & Playful

Animal Kids Camp

A playful logo redesign — taking an existing mark and refreshing it into a friendly, scalable identity built for a young audience. A five-star reviewed engagement.

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Prater Landscaping badge logo
Brand Identity · Print · Freelance

Prater Landscaping

A full brand identity for a new landscaping business — logo, color system, and print deliverables from business cards and letterhead to yard signs, vehicle magnets, and a tri-fold brochure.

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Community Connection logo — skyline, butterfly, and dashed connection path
Sub-Brand Logo · Nonprofit · Freelance

Community Connection

A program logo built to live inside a parent nonprofit identity — echoing the Bethlehem Center's butterfly and palette while standing on its own with a custom Chattanooga skyline. Brand-system thinking, delivered to a happy client.

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02

Print & Editorial

Production-aware design across event, marketing, and large-format work.

Fit Family Protein packaging, Chocolate and Vanilla
Packaging · Prepress

Product Packaging

Retail packaging for a two-flavor protein line — front-of-pack branding and a full regulatory back panel, built as a single print-ready pouch dieline with seal lines, bleed, and trim marks.

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Ovation marketing flyers
Marketing · Print Collateral

Marketing & Print Collateral

Commercial print work built on production credibility — hierarchy, brand-color systems, and press-ready CMYK at 300dpi with bleed and crop marks, across flyers, guides, and promotional pieces.

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Three years of Women's Christmas Dinner event designs
Event & Print · Ongoing Client

Epiphany Lutheran Event Series

Three consecutive years of a Women's Christmas Dinner — a fresh identity each season that still reads as the same recurring event, plus seasonal art-program collateral. Retention, range, and reliability in one project.

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Print product range — banners, retractables, yard signs, posters
Print Design · Product Mockups

Print Product Design

Print-ready artwork across yard signs, posters, banners, and retractables — created for WooCommerce store fulfillment and client campaigns, with full production-file preparation.

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Pepsi banner production proof with a Nutis prepress proofing slip
Prepress · Production · Die-Line

Prepress & Die-Line Production

The engineering beneath the print — die-line, bleed, safety, and score systems with a scalable legend, live client press proofs, and cut-file-to-product workflows from case cards to a 14-foot billboard.

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03

Illustration

Hand-drawn and digital — book covers and the outdoors, original work start to finish. No AI.

Reincarnation illustrated novel cover
Book Cover · Illustration · Freelance

Reincarnation — Novel Cover

Illustrated front and back cover for an independently published novel — a cosmic landscape spanning cityscape, mountains, and forest, unified by a glowing infinity motif.

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The finished layered-paper topographic shadowbox — stacked green contour bands in relief
Illustration · Physical Production

Topographic Shadowbox

An original Procreate topographic illustration separated into SVG contour layers, cut on a Cricut, and hand-assembled into a dimensional layered shadowbox — a full digital-to-physical workflow.

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A graphite portrait finished in digital color — from the illustration range
Illustration · Portraits, Landscapes & Lettering

Illustration

A range of original illustration — graphite portraits, a national-park landscape series, digital painting, and lettering. Every piece hand-drawn and digitized by hand, no AI.

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04

Apparel & Merch

Team badges and club designs — hand-drawn marks built for print and embroidery.

Team Tomahawk embroidered badge beside team and club shirt designs
Apparel · Team & Club · Embroidery

Apparel & Team Merch

Hand-drawn marks and screen-ready shirt designs across teams and community groups — Team Tomahawk's sketch-to-stitch embroidery, Hydra Aquatics, the Raiders, Animal Kids Camp, and the F.O.R. Club's two-sided "Chain Reaction." One repeatable pipeline: pencil concept to clean vector to finished garment, no AI.

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Areas of Practice

Brand, editorial, illustration, and print — across freelance and enterprise contexts.

Brand Identity

Full identity systems, logo development, brand guidelines, and stationery suites for service businesses and nonprofits.

Editorial & Print

Multi-page brochures, event collateral, marketing materials, and museum-inspired layouts with strong typographic discipline.

Illustration

Hand-drawn and digital illustration in Procreate and Adobe CC — book covers, commercial work, and outdoor-inspired personal projects.

Print Production

Print-ready file preparation across digital, screen, offset, and large-format — five years of production discipline.

Looking for the deeper UX work?

The UX page covers the Meridian Beverage Co. platform, web-to-print platform testing and architecture, and content design for regulated environments.

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